With over 25 years in the software business, Mark Smallwood brings experience and insight to his work with software publishers. As a former tech writer, QA engineer, multimedia developer, marketing copywriter, group manager, Director of Marketing Communications, and VP of Business Development, Mark has been involved in many aspects of the software business. He understands a range of issues facing software development teams in marketing online and packaged software.
Formerly employed by companies such as Unisys, Tandem, Oracle, Siebel Systems, Embarcadero Technologies, Borland Software, and Juniper Networks, Mark has also consulted with companies as diverse as Aspect Telecommunications, Intuit, LSI Logic, Experience in Software, click2try, and Yahoo!.
We are a small company. In fact, we’re a one-man shop (tell me you’ve never used the royal We), with strategic and tactical support from several highly-experienced professionals. My main core of freelance partners consists of:
- Two professional PR writers with experience in retail, airlines, banking, software, and computer hardware.
- Two web designers and web developers, with experience in multiple CMS installation, configuration, operation, and training.
- A stable of print designers, experienced in advertising, brochure, corporate identity, book, and other types of print design.
- Three copywriters, with experience in computer software and hardware documentation, including networking and security.
- Three (in addition to myself) seasoned executives, with experience in sales & marketing, management, and operations in computer hardware and software, manufacturing, retail, and services.
Together, we provide the support you need to define and implement an effective marketing framework, campaign, or single project. Not everybody works on every project. But, you can always count on getting personal service, from people who care about your success.
Connect
