Last week I attended a great meetup in Santa Cruz, at which Karen Kefauver, a local social media maven and journalist, presented a beginner’s overview of Twitter to about 25 eager local businesspeople. If you assume that everybody is already way ahead of you in this social media thing, fuggedaboutit. Like you, a lot of folks are so busy running their businesses, they haven’t had time to delve into the details of social media and Twitter.
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Social Media Can Kill
If you don’t think you have time to engage with the community online, think again. Like most things, social media can be good or bad, depending on how it’s used. But there’s no arguing that social media has become an essential tool for consumers to share, compare, and decide. Your company may not get the same level of scrutiny as the hotels in this TripAdvisor list of Dirty Hotels, but the list is a great wake-up call to all businesses. Get proactive about joining the conversation about your brand or prepare to be sliced and diced.
