Services

We provide inbound marketing strategy and tactical support for small online companies and software publishers. You can purchase our services on an a la carte basis (see the typical small projects in the table below), or we offer various package deals with a focus on specific activities. All of our projects are designed to be finite, meaning we’re not out to create a co-dependent relationship with you. Instead, we aim to help you develop a system that works for you, and to train you and your staff on how to continue using the system long after you have paid for our services. Feel free to contact us about your project and after a brief discussion about your needs, we’ll be happy to propose a project, customized especially for your needs.

Note: All of our packages and individual services include training, where appropriate.

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Local Search & Marketing

Inbound Marketing Assessment & Planning

Copywriting

Blogging

Landing Page Optimization

Press Release Marketing

Analytics Services

Videos, Screencasts & Presentations

Social Media Planning & Account Configuration

Email Marketing Planning & Account Configuration

Package Deals

We offer packages that we think will suit many client needs. If you don’t see what you’re looking for, please ask, as inbound marketing services are sometimes called by different names than those we use here. Talking to us is the best way to start.

Inbound PR

Sometimes, you just need somebody to write and submit press releases. If you’re engaged in press release marketing, here’s what we can do for you:

• Writing Optimized Press Releases—After discussing your target market and your goals, we’ll develop a set of keywords or use the keywords you’ve identified, and write one or more keyword-optimized press releases specifically for you.
• Writing Customer Case Studies—We can also interview your current customers to craft optimized case studies for use on your website.
• Identifying Online Influencers—We’ll work with you to identify the key online thought leaders in your field, and we’ll work to get the attention of those influencers and establish a connection to your work.
• Submitting and Tracking Press Releases—We submit your press releases using one of several online services, targeting your specific markets by geography, industry, language, and other criteria.

Price: starts at $1,200

Buyer Personas

Buyer personas are detailed descriptions of your target customers. By developing detailed personas, you can more effectively target all of your content efforts toward satisfying the specific needs and wants of those personas, using keywords, tone, content types, and tools that will appeal most often to them. We recommend that regardless of what project you think you need, you include our buyer persona package.

• Interviewing and Surveying Employees, Prospects, and Customers—We start by interviewing you and your employees, and surveying your customers and prospects, using a combination of telephone surveys and online surveys.
• Defining Buyer Personas—The interviews and surveys will give us the information we need to create one or more buyer personas. We provide you with brief, but detailed descriptions of your buyer personas.
• Discovering Your Buyer Persona Messages—The interviews we conduct with you and your employees will help us determine just what messages you’re trying to communicate to your buyers. We define these messages for you so you can aim all of your content efforts at moving those messages. We’ve learned that writing down the information is critical. Out of sight, out of mind.
• Developing the Plan—After you know who they are, what they think, and what you want to communicate to them, you need a plan for how to attract them to your website and your business. We develop a high-level plan that describes specific inbound marketing tools and techniques you can use to magnetize your business.

Price: normally $695, but now only $347

Inbound Marketing Assessment

The inbound marketing assessment is a tool that we use to help you figure out just what you need to do to either start a new inbound marketing program or jumpstart your existing efforts. We interview you and your employees about your products/services, research your market, review your current marketing efforts, inventory your existing content, and analyze your website design and traffic. We then present our recommendations for a new or revamped inbound marketing strategy in an online PDF and printed assessment.

Price: $149

Full Basics

Our basic package for small companies (from one person consultant to company with 2-5 employees, typically) includes:

• Inbound Marketing Assessment
• Simple Positioning Exercise
• Marketing Calendar
• Blog Setup, Training, and Guidelines
• Blog Posts (10)
• Social Media Account Setup (3)
• Social Media Guidelines and Training
• Email Account Setup and Training
• Email Autoresponder (3)
• Offer Development (1)
• Call to Action (1)
• Landing Page Design and Development (1)

Price: $5,500 (Project can be scheduled over a six-month period with monthly payments of approximately $925.)

Full Advanced

The package we recommend when you already have business, but things have hit a plateau, you’re stuck in a rut, or you just can’t seem to get real traction. These services include:

• Everything in the Basics
• Site and Traffic Analysis
• Recommendation Report
• Business Development Plan
• White Paper or eBook
• Videos (3)
• Landing Page Design and Development (3)

Price: $13,500 (Project can be scheduled over a one-year period with monthly payments of approximately $1,2oo.)

Contact us for details on our individual service offerings below: