I help B2B technology companies sharpen their message, build content that earns attention, and develop marketing strategies grounded in three decades of hands-on experience in the software industry.
I've spent over 35 years in the software business, most of it in Silicon Valley, working across product marketing, content strategy, and go-to-market for companies ranging from startups to large public enterprises. That experience shapes how I approach every writing and strategy engagement today.
I write with precision and purpose — white papers, positioning documents, web copy, thought leadership, and long-form content that helps companies communicate what they do and why it matters. I also advise on marketing strategy, helping teams align their messaging with their market reality.
White papers, case studies, website copy, blog posts, and thought leadership pieces written for B2B technology audiences.
Foundational messaging frameworks, value propositions, and competitive positioning for products and companies.
Go-to-market planning, demand generation strategy, customer journey mapping, and marketing program development.
Ghostwriting, co-authoring, and editorial development for business books, guides, and extended publications.
A collaboration bringing together decades of experience in technology marketing and human-centered design. Details on the book, its themes, and availability coming soon.
About the BookWhether you need a writer, a strategist, or both — I'd be glad to hear about what you're working on. I typically work on a project or retainer basis.