Mark SmallwoodWriting and Content Strategy
As a marketing consultant, freelance and in-house writer, course developer, and Web content producer, I have developed the skills to get up to speed quickly. If decades in the software business teaches you anything, it’s that you need to adapt and upgrade your technical chops every day. And these days, prospects and customers are impatient. Your content needs to educate, entertain, and sell, and needs to do it fast.
Content is a strategic asset
Content audits keep content fresh and help identify opportunities.
Content must support your value proposition.
Answer the questions your audience is asking.
Align your content with the customer journey.
Fine-tune landing pages and CTAs.
“Mark’s wide range of experience in the software business blends a wealth of technical knowledge along with his outstanding marketing and business development skills.”